We were created by breeders, for breeders.

The frozen genetics market is messy. Hard to find what you want. Slow to buy it. Even slower to ship it.

As breeders, we’ve been there. You hear about the right bull too late. You get told what you shouldbe using instead of chasing what your herd actually needs. And when you finally track something down, the invoicing, releases, and freight canturn your mating plans upside down.

As sellers, it’s no easier.

Big distributors won’t list your bulls? Or they take the lions’ share of the income? Setting up your own store is a headache…and you still have to handle all the admin.

Time for a better way.

SireSeeker is a digital marketplace for genetics from all breeds — a simple, central hub where buyers and sellers deal directly. Buyers get instant access to a wide range of genetics (not just what someone else chooses), you can check out in seconds and get guaranteed immediate release on purchase. In most cases, you can even quote and book shipping on the spot.

Buy and ship in one click. A first for our industry.

Sellers can list directly, set their own prices, stay in control of their inventory, and skip the approvals and gatekeepers.

Better still — the first 50 Foundation Breeders get FREE listings. Zero cost. Zero catch. Need help creating your listings? We’ve got you.

Our fees are simple: For sellers, there’s a 7.5% commission only when you sell (merchant fees included). Buyers pay no commissions and no premiums. The price you see is the price you pay.

How does that sound?

Are you a buyer?

Buy and ship in one click… it really is that simple.

Looking for something different in a sea of the same? Chasing an outcross? A breed leader? A future leader? A bit of value? Need it in a shipper and on its way to your tank without delays or headaches?

You’re in the right place — whatever you’re chasing.

Find what you want, not what you’re told you need. Buy directly from breeders through an intuitive, reliable platform that gets you the genetics you need, fast - so you can get back to the business of producing cattle.

The moment you buy, your order is released and ready for dispatch — or shipped on the next available shipper if that’s what you choose.

Browse products

Are you a seller?

Spotted something special in the paddock or on your database of EBVs/EPDs?

Got a bull whose first progeny are proving he’s the real deal — in the paddock, the saleyards, on the hooks, or on the milking platform? Ready to put him to market but want to stay in control — where he’s collected, where he’s stored, the price, the quantities?

But… who has the time (or patience) to build an ecommerce store, market listings, and handle all the enquiries.

That’s where we come in.

We connect you with buyers and handle all the un-fun stuff: NO website building, NO invoicing, NO remittance, NO release admin, NO shipping coordination.

You keep control of your bull — we handle the rest.

Become a Seller!

How it Works

  1. Decide what you want to sell — set your price, quantity tiers, or even “make an offer”
    options.
  2. Complete the listing template and send it through with a photo, (ideally) a video, any supporting documents, plus your signed listing agreement and release authority.
  3. We build your listing and send it to you for approval.
  4. Once approved, we publish it and contact your collection/storage centre with your release authority.
  5. When a sale happens, both you and the storage centre are notified so the buyer can have it packed and shipped ASAP. Shipping can be quoted instantly to the buyer and facilitated directly via our freight partners.
  6. You get a weekly sales summary and an RCTI (Recipient Created Tax Invoice) matching your sales, less commission.
  7. You keep an eye on inventory and let us know if quantities change, or if you’re running low.
Become a Seller!